Friday, February 26, 2016

How 4 fragrance brands sell perfumes online, where there is no smell – Digiday


Digiday
How 4 fragrance brands sell perfumes online, where there is no smell
Digiday
Finding a signature scent has traditionally been a physical, in-store experience. It makes sense — how else can you tell whether you like a fragrance without actually, you know, smelling it? While it may not be possible to evoke the sense of smell in

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