BPI’s fragrance bottle shape mark rejected – but how different is distinctive … – Lexology (registration)

BPI's fragrance bottle shape mark rejected – but how different is distinctive … Lexology (registration) Is it not clear – based on years and years of educating consumers – that the shapes of fragrance bottles can function as brands? Dior's J'Adore and Jean Paul Gaultier's Le Male bottles provide particularly striking examples (in each case, the word mark …

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