Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for Dior – Adweek

Adweek

Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for DiorAdweekThere's an inherent impossibility in advertising something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance industry attempts to sell an idea of a p…

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