Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for Dior – Adweek

Adweek

Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for DiorAdweekThere&#39s an inherent impossibility in marketing something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance business attempts to sell an notion of a pr…

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