Wednesday, September 10, 2014

Ad of the Day: Dior Shows That No One Does a Fragrance Spot Like Charlize … – Adweek








Ad of the Day: Dior Shows That No One Does a Fragrance Spot Like Charlize …

Adweek

There's an inherent impossibility in advertising something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance industry attempts to sell an idea of a product rather than the product itself. In the case





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