Thursday, December 4, 2014

At mass fragrance, a missed market opportunity? – CosmeticsDesign.com USA








At mass fragrance, a missed market opportunity?

CosmeticsDesign.com USA

Consumers shopping for fragrance in department stores have a much different experience than those in drug stores. But one industry veteran has a notion to change that, using tech and common sense to inspire perfume purchases in the drug store.





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