Monday, March 16, 2015

Shiseido Acquire Serge Lutens: Niche Fragrance Philosophy at a Turning Point … – Mimi Froufrou








Mimi Froufrou


Shiseido Acquire Serge Lutens: Niche Fragrance Philosophy at a Turning Point …

Mimi Froufrou

At a moment when giant beauty groups are interested in purchasing reputable niche fragrance and beauty labels, like Estée Lauder are doing with Frédéric Malle and Le Labo, while L'Oréal are still more focused on beauty brands proper like Carol's





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