Thursday, May 21, 2015

The Science of Scent: Why Product Fragrance Matters – ModernSalon.com


ModernSalon.com
The Science of Scent: Why Product Fragrance Matters
ModernSalon.com
“Studies show that fragrance actually impacts perception of product performance,” says Mounia Tahiri, Matrix AVP of marketing. Which means even if you use a miracle shampoo that gives your client her dream hair, if she's not attracted to the fragrance

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