Tuesday, November 10, 2015

Jo Malone’s fragrance collection Jo Loves gets new brand identity – The Drum


The Drum
Jo Malone's fragrance collection Jo Loves gets new brand identity
The Drum
Jo Malone's fragrance brand Jo Loves has undergone a rebrand to define a more luxury positioning in the crowded perfume category. Jo Loves launched in 2011 following Malone's exist from the Jo Malone London brand in 2006. Following the opening of the …
Pearlfisher Creates Iconic Jo Loves Brand IdentityPackaging Europe

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