Thursday, February 25, 2016

How 4 fragrance brands sell perfumes online, where there is no smell – Digiday


Digiday
How 4 fragrance brands sell perfumes online, where there is no smell
Digiday
Finding a signature scent has traditionally been a physical, in-store experience. It makes sense — how else can you tell whether you like a fragrance without actually, you know, smelling it? While it may not be possible to evoke the sense of smell in
UGC and visual collateral potential answer to online fragrance sale woes: L2Luxury Daily

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