UGC and visual collateral potential answer to online fragrance sale woes: L2 – Luxury Daily

UGC and visual collateral potential answer to online fragrance sale woes: L2 Luxury Daily Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2. Consumers are influenced heavily in their fragrance purchases by having a chance to test or otherwise smell it before purchasing, neither …

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