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ITC is hoping to be the market leader in the fragrance business
ETBrandEquity.com Image credit: Getty ITC plans to expand its presence in fragrance business by foraying into newer categories and premiumising its portfolio this year, buoyed by its rise to becoming the second largest player in the deodorant and body spray market. ITC Aiming for Pole Position in Fragrance BizETRetail.com Nose for margins! ITC steps up plans to dominate fragrance businessEconomic Times all 3 news articles » |
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